Status update : celebrity, publicity, and branding in the social media age /

Salvato in:
Dettagli Bibliografici
Autore principale: Marwick, Alice Emily
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: New Haven : Yale University Press, [2013]
Soggetti:
Accesso online:An electronic book accessible through the World Wide Web; click to view
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Sommario:
  • A Cultural History of Web 2.0
  • Leaders and Followers : Status in the Tech Scene
  • Fabulous Lives of Micro-Celebrities
  • Self-Branding : The (Safe for Work) Self
  • Lifestreaming : We Live in Public
  • Designed in California : Entrepreneurship and the Myths of Web 2.0
  • Conclusion
  • Appendix: Cast of Characters.