The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey Bass & Pfeiffer Imprints, Wiley,
[2014]
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | 1 online resource (234 pages) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118573303 (ebook) |