Health communication : from theory to practice /

"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evalu...

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Hlavní autor: Schiavo, Renata
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: San Francisco : Jossey-Bass, [2014]
Vydání:Second edition.
Edice:Jossey-Bass public health ; 217
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On-line přístup:An electronic book accessible through the World Wide Web; click to view
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Obsah:
  • part one. Introduction to health communication
  • part two. Health communication approaches and action areas
  • part three. Planning, implementing, and evaluating a health communication intervention
  • part four. Case studies and lessons from the field.