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Big data marketing : engage your customers more effectively and drive value /

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Bibliographic Details
Main Author:	Arthur, Lisa
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:	Marketing > Management. Marketing > Data processing. Marketing research > Statistical methods. Internet marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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