APA (7th ed.) Citation
Schmarzo, B. (2013). Big data: Understanding how data powers big business. John Wiley & Sons.
Chicago Style (17th ed.) Citation
Schmarzo, Bill. Big Data: Understanding How Data Powers Big Business. Indianapolis, IN: John Wiley & Sons, 2013.
MLA (9th ed.) Citation
Schmarzo, Bill. Big Data: Understanding How Data Powers Big Business. John Wiley & Sons, 2013.
Warning: These citations may not always be 100% accurate.