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The human brand : how we relate to people, products, and companies /

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Xehetasun bibliografikoak
Egile nagusia:	Malone, Chris, 1969-
Beste egile batzuk:	Fiske, Susan T.
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	San Francisco : Jossey-Bass, 2013.
Edizioa:	First edition.
Gaiak:	Consumer behavior. Marketing > Psychological aspects. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Decoded the science behind why we buy /
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Preference pollution how markets create the desires we dislike /
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Let them eat cake marketing luxury to the masses-as well as the classes /
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Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
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Decoding the new consumer mind : how and why we shop and buy /
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The buying brain secrets of selling to the subconscious mind /
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Consumer psychology
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Effective marketing : creating and keeping customers /
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Strategic success advanced marketing tips /
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Entrepreneur magazine's 103 start-up marketing tips
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Contemporary marketing and consumer behavior : an anthropological sourcebook /
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Consumer behavior /
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Argitaratua: (1982)

Consumer behavior /
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Consumer behavior /
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Argitaratua: (1973)

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Consumer behaviour and marketing research (text and cases) /
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Argitaratua: (2009)

Geomarketing methods and strategies in special martketing /
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Behavioral pricing
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Marketing management /
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Branded male : marketing to men /
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The observational research handbook : understanding how consumers live with your product /
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Consumer behavior /
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Consumer behavior and marketing action /
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Argitaratua: (1998)

Explaining buyer behavior central concepts and philosophy of science issues /
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Argitaratua: (1992)

Storytelling-case archetype decoding and assignment manual (SCADAM) /
nork: Woodside, Arch G., et al.
Argitaratua: (2016)

Emotions, advertising and consumer choice
nork: Hansen, Flemming
Argitaratua: (2007)

Understanding green consumer behavior a qualitative cognitive approach /
nork: Wagner, Sigmund A., 1966-
Argitaratua: (1997)

Journal of product and brand management.
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The interdisciplinary science of consumption /
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Digital marketing global strategies from the world's leading experts /
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Pre-commerce how companies and customers are transforming business together /
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Marketing to millennials reach the largest and most influential generation of consumers ever /
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Consumer behavior : implications for marketing strategy /
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