QR Code

The human brand : how we relate to people, products, and companies /

Saved in:

Bibliographic Details
Main Author:	Malone, Chris, 1969-
Other Authors:	Fiske, Susan T.
Format:	Electronic eBook
Language:	English
Published:	San Francisco : Jossey-Bass, 2013.
Edition:	First edition.
Subjects:	Consumer behavior. Marketing > Psychological aspects. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Decoded the science behind why we buy /
by: Barden, Phil
Published: (2013)

Preference pollution how markets create the desires we dislike /
by: George, David (David L.)
Published: (2004)

Let them eat cake marketing luxury to the masses-as well as the classes /
by: Danziger, Pamela N.
Published: (2005)

Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
by: Tank, Armin
Published: (2014)

Decoding the new consumer mind : how and why we shop and buy /
by: Yarrow, Kit, 1958-
Published: (2014)

The buying brain secrets of selling to the subconscious mind /
by: Pradeep, A. K., 1963-
Published: (2010)

Consumer psychology
by: Jansson-Boyd, Cathrine V.
Published: (2010)

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
Published: (2015)

Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
by: Revella, Adele
Published: (2015)

Grow right Entrepreneur magazine's 102 marketing tips for growing businesses /
Published: (2001)

Get the word out Entrepreneur magazine's 98 marketing tips for promoting your business /
Published: (2001)

Start right Entrepreneur magazine's 103 start-up marketing tips /
Published: (2001)

Strategic success advanced marketing tips /
Published: (2001)

Entrepreneur magazine's 103 start-up marketing tips
by: Lesonsky, Rieva
Published: (2001)

Effective marketing : creating and keeping customers /
by: Zikmund, William G.
Published: (1995)

Effective marketing : creating and keeping customers /
by: Zikmund, William G.
Published: (1995)

Marketing and multicultural diversity
Published: (2006)

Contemporary marketing and consumer behavior : an anthropological sourcebook /
by: Sherry, John F.
Published: (1995)

Consumer behavior /
by: Engel, James F.
Published: (1973)

Behavioral pricing
Published: (2005)

Consumer behavior /
by: Engel, James F.
Published: (1982)

Consumer behavior /
by: Engel, James F.
Published: (1978)

Cracking the code leveraging consumer psychology to drive profitability /
Published: (2011)

Consumer behaviour and marketing research (text and cases) /
by: Nair, Suja R.
Published: (2009)

Geomarketing methods and strategies in special martketing /
by: Cliquet, Gérard
Published: (2006)

Marketing management /
by: Kotler, Philip
Published: (2009)

Branded male : marketing to men /
by: Tungate, Mark
Published: (2008)

The observational research handbook : understanding how consumers live with your product /
by: Abrams, Bill
Published: (2000)

Explaining buyer behavior central concepts and philosophy of science issues /
by: O'Shaughnessy, John, 1927-
Published: (1992)

Consumer behavior /
by: Schiffman, Leon G, et al.
Published: (2015)

Consumer behavior and marketing action /
by: Assael, Henry
Published: (1998)

Storytelling-case archetype decoding and assignment manual (SCADAM) /
by: Woodside, Arch G., et al.
Published: (2016)

Emotions, advertising and consumer choice
by: Hansen, Flemming
Published: (2007)

Understanding green consumer behavior a qualitative cognitive approach /
by: Wagner, Sigmund A., 1966-
Published: (1997)

Journal of product and brand management.
Published: (2007)

The interdisciplinary science of consumption /
Published: (2014)

Digital marketing global strategies from the world's leading experts /
by: Wind, Yoram
Published: (2001)

Pre-commerce how companies and customers are transforming business together /
by: Pearson, Bob, 1962-
Published: (2011)

Marketing to millennials reach the largest and most influential generation of consumers ever /
by: Fromm, Jeff
Published: (2013)

Consumer behavior : implications for marketing strategy /
by: Hawkins, Del I.
Published: (1983)