Malone, C., & Fiske, S. T. (2013). The human brand: How we relate to people, products, and companies (First edition.). Jossey-Bass.
Cita Chicago Style (17a ed.)Malone, Chris, y Susan T. Fiske. The Human Brand: How We Relate to People, Products, and Companies. First edition. San Francisco: Jossey-Bass, 2013.
Cita MLA (9a ed.)Malone, Chris, y Susan T. Fiske. The Human Brand: How We Relate to People, Products, and Companies. First edition. Jossey-Bass, 2013.
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