Tuominen, K., & Vaso, J. (2012). Competetive advantage through mass customisation: Self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? Sai Global.

Tuominen, Kari, and Juha Vaso. Competetive Advantage Through Mass Customisation: Self-assessment Work Book : 39 Probing Questions and Contrasting Pairs of Examples : What Separates the Successful from the Average? Australia: Sai Global, 2012.

Tuominen, Kari, and Juha Vaso. Competetive Advantage Through Mass Customisation: Self-assessment Work Book : 39 Probing Questions and Contrasting Pairs of Examples : What Separates the Successful from the Average? Sai Global, 2012.