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Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? /

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Bibliographic Details
Main Author:	Tuominen, Kari
Other Authors:	Malmberg, Lasse, Lahti, Sami
Format:	Electronic eBook
Language:	English
Published:	[Turku, Finland] : Benchmarking Ltd., 2013.
Series:	Development models series
Subjects:	Product management. Competition. Mass customization. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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