Siroker, D., Koomen, P., & Harshman, C. (2013). A/B testing: The most powerful way to turn clicks into customers. Wiley.
Chicago Style (17th ed.) CitationSiroker, Dan, Pete Koomen, and Cara Harshman. A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Hoboken: Wiley, 2013.
MLA (9th ed.) CitationSiroker, Dan, et al. A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Wiley, 2013.
Warning: These citations may not always be 100% accurate.