The passion conversation understanding, sparking, and sustaining word of mouth marketing /

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Phillips, Robbin
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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010 |z  20130194 
020 |z 9781118533338 (cloth) 
020 |z 9781118767948 (e-book) 
035 |a (CaPaEBR)ebr10747442 
035 |a (OCoLC)859159691 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5827.95  |b .P37 2013eb 
082 0 4 |a 658.8/72  |2 23 
245 0 4 |a The passion conversation  |h [electronic resource] :  |b understanding, sparking, and sustaining word of mouth marketing /  |c Robbin Phillips ... [et al.]. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons, Inc.,  |c 2013. 
300 |a xii, 212 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Word-of-mouth advertising. 
650 0 |a Business referrals. 
650 0 |a Marketing. 
655 7 |a Electronic books.  |2 local 
700 1 |a Phillips, Robbin. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10747442  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 162193  |d 162193