Literary advertising and the shaping of British romanticism

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Mason, Nicholas, 1970-
Údar corparáideach: ebrary, Inc
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Baltimore : Johns Hopkins University Press, 2013.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
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Clár na nÁbhar:
  • Advertising in the romantic century
  • The progress of puffery
  • Building brand Byron
  • L.E.L., bandwagon marketing, and the rise of visual culture
  • Puffery and the "death" of literature in late-romantic Britain
  • Conclusion: The art of advertising.