Literary advertising and the shaping of British romanticism

Guardat en:
Dades bibliogràfiques
Autor principal: Mason, Nicholas, 1970-
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: Baltimore : Johns Hopkins University Press, 2013.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Taula de continguts:
  • Advertising in the romantic century
  • The progress of puffery
  • Building brand Byron
  • L.E.L., bandwagon marketing, and the rise of visual culture
  • Puffery and the "death" of literature in late-romantic Britain
  • Conclusion: The art of advertising.