Laddering unlocking the potential of consumer behavior /
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| 主要作者: | |
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| 企業作者: | |
| 其他作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study.