Laddering unlocking the potential of consumer behavior /
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| Glavni autor: | |
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| Autor kompanije: | |
| Daljnji autori: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
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- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study.