Marketing to millennials reach the largest and most influential generation of consumers ever /

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Detalhes bibliográficos
Autor principal:	Fromm, Jeff
Autor Corporativo:	ebrary, Inc
Outros Autores:	Garton, Christie
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	New York : AMACOM, 2013.
Assuntos:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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008	130321s2013 nyuad sb 001 0 eng d
010			\|z 2013007818
020			\|z 9780814433225 (hardcover)
020			\|z 0814433227 (hardcover)
020			\|z 9780814433232 (e-book)
035			\|a (CaPaEBR)ebr10723825
035			\|a (OCoLC)854569406
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415.332.Y66 \|b F76 2013eb
082	0	4	\|a 658.8/340842 \|2 23
100	1		\|a Fromm, Jeff.
245	1	0	\|a Marketing to millennials \|h [electronic resource] : \|b reach the largest and most influential generation of consumers ever / \|c Jeff Fromm and Christie Garton.
260			\|a New York : \|b AMACOM, \|c 2013.
300			\|a xix, 202 p. : \|b ill.
504			\|a Includes bibliographical references and index.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Young adult consumers \|x Attitudes.
650		0	\|a Generation Y \|x Attitudes.
650		0	\|a Target marketing.
650		0	\|a Consumer behavior.
655		7	\|a Electronic books. \|2 local
700	1		\|a Garton, Christie.
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10723825 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 160242 \|d 160242