Budelmann, K., Kim, Y., & Wozniak, C. (2010). Brand identity essentials: 100 principles for designing logos and building brands. Rockport Publishers.

Budelmann, Kevin, Yang Kim, and Curt Wozniak. Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. Beverly, Mass.: Rockport Publishers, 2010.

Budelmann, Kevin, et al. Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. Rockport Publishers, 2010.