60-minute brand strategist the essential brand book for marketing professionals /

Handbook of brand semiotics /
Udgivet: (2015)

Rethinking prestige branding : secrets of the ueber-brands /
af: Schaefer, Wolfgang, et al.
Udgivet: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Udgivet: (2012)

Handbook of brand relationships
Udgivet: (2009)

Brand zero : the complete branding guide for start-ups /
af: Tai, Jacky
Udgivet: (2014)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
af: Mathieson, Rick
Udgivet: (2010)

What great brands do : the seven brand-building principles that separate the best from the rest /
af: Yohn, Denise Lee, 1967-
Udgivet: (2014)

Brand, organizational identity and reputation in SMEs an overview /
Udgivet: (2007)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
af: Githinji, Kennedy Gakuru
Udgivet: (2011)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
af: Salinas, Gabriela
Udgivet: (2009)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
af: Vincent, Laurence
Udgivet: (2012)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
af: Mbalya, Richard
Udgivet: (2010)

Contemporary thinking, topics and trends in international branding, part 1
Udgivet: (2007)

Retail marketing and branding a definitive guide to maximizing ROI /
af: Perrey, Jesko
Udgivet: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
af: Perrey, Jesko
Udgivet: (2011)

Branded male : marketing to men /
af: Tungate, Mark
Udgivet: (2008)

Brand media strategy : integrated communications planning in the digital era /
af: Young, Antony, 1964-
Udgivet: (2014)

Brand meaning management /
Udgivet: (2015)

The challenges facing brand managers today
Udgivet: (2012)

Experiential marketing a practical guide to interactive brand experiences /
af: Smilansky, Shaz
Udgivet: (2009)

Romancing the brand : how brands create strong, intimate relationships with customers /
af: Halloran, Tim, 1969-
Udgivet: (2014)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
af: Smith, Kerry, 1963-, et al.
Udgivet: (2016)

Brand advocates turning enthusiastic customers into a powerful marketing force /
af: Fuggetta, Rob
Udgivet: (2012)

A master class in brand planning the timeless works of Stephen King /
af: King, Stephen, 1931-2006
Udgivet: (2007)

Basics of branding : a practical guide for managers /
af: Gronlund, Jay
Udgivet: (2013)

Brand admiration : building a business people love /
af: Park, C. Whan, et al.
Udgivet: (2016)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
af: Gentner, Friedrich
Udgivet: (2012)

Branded! how retailers engage consumers with social media and mobility /
af: Brennan, Bernie
Udgivet: (2010)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
af: Valero, Damaris, 1966-
Udgivet: (2015)

The experience effect engage your customers with a consistent and memorable brand experience /
af: Joseph, Jim, 1963-
Udgivet: (2010)

Digital branding : a complete step-by-step guide to strategy, tactics and measurement /
af: Rowles, Daniel
Udgivet: (2014)

Brands and branding
Udgivet: (2003)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
af: Harden, Leland
Udgivet: (2009)

Hospitality branding
af: Dev, Chekitan S. (Chekitan Singh), 1959-
Udgivet: (2012)

Brand, identity and corporate reputation /
Udgivet: (2015)

Breakthrough branding : positioning your library to survive and thrive /
af: Walters, Suzanne, et al.
Udgivet: (2013)