Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
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| 主要作者: | |
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| 企业作者: | |
| 其他作者: | , |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| 版: | 2nd ed. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- pt. I. Strategy and planning
- pt. II. Focus on branding
- pt. III. Generating and nurturing leads
- pt. IV. Making the sale.