Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
Shranjeno v:
Glavni avtor: | |
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Korporativna značnica: | |
Drugi avtorji: | , |
Format: | Elektronski eKnjiga |
Jezik: | angleščina |
Izdano: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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Izdaja: | 2nd ed. |
Teme: | |
Online dostop: | An electronic book accessible through the World Wide Web; click to view |
Oznake: |
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Kazalo:
- pt. I. Strategy and planning
- pt. II. Focus on branding
- pt. III. Generating and nurturing leads
- pt. IV. Making the sale.