Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Schultz, Mike, 1974-
Korporativna značnica: ebrary, Inc
Drugi avtorji: Doerr, John E., Frederiksen, Lee W.
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Izdaja:2nd ed.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
Oznake: Označite
Brez oznak, prvi označite!
Kazalo:
  • pt. I. Strategy and planning
  • pt. II. Focus on branding
  • pt. III. Generating and nurturing leads
  • pt. IV. Making the sale.