Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
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| Glavni autor: | |
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| Autor kompanije: | |
| Daljnji autori: | , |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| Izdanje: | 2nd ed. |
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- pt. I. Strategy and planning
- pt. II. Focus on branding
- pt. III. Generating and nurturing leads
- pt. IV. Making the sale.