Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

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Detalles Bibliográficos
Autor Principal: Schultz, Mike, 1974-
Autor Corporativo: ebrary, Inc
Outros autores: Doerr, John E., Frederiksen, Lee W.
Formato: Electrónico eBook
Idioma:inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Edición:2nd ed.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • pt. I. Strategy and planning
  • pt. II. Focus on branding
  • pt. III. Generating and nurturing leads
  • pt. IV. Making the sale.