Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
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Autor Principal: | |
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Autor Corporativo: | |
Outros autores: | , |
Formato: | Electrónico eBook |
Idioma: | inglés |
Publicado: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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Edición: | 2nd ed. |
Subjects: | |
Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. I. Strategy and planning
- pt. II. Focus on branding
- pt. III. Generating and nurturing leads
- pt. IV. Making the sale.