Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

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Dades bibliogràfiques
Autor principal: Schultz, Mike, 1974-
Autor corporatiu: ebrary, Inc
Altres autors: Doerr, John E., Frederiksen, Lee W.
Format: Electrònic eBook
Idioma:anglès
Publicat: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Edició:2nd ed.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • pt. I. Strategy and planning
  • pt. II. Focus on branding
  • pt. III. Generating and nurturing leads
  • pt. IV. Making the sale.