Savar, A. (2013). Content to commerce: Engaging consumers across paid, owned, and earned channels. Wiley.
Citace podle Chicago (17th ed.)Savar, Avi. Content to Commerce: Engaging Consumers Across Paid, Owned, and Earned Channels. Hoboken: Wiley, 2013.
Citace podle MLA (9th ed.)Savar, Avi. Content to Commerce: Engaging Consumers Across Paid, Owned, and Earned Channels. Wiley, 2013.
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