Strategy in practice a practitioner's guide to strategic thinking /
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| Hlavní autor: | |
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| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Hoboken :
Wiley,
2013.
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| Vydání: | 2nd ed. |
| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
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Obsah:
- Preface to the first edition
- Preface to the second edition
- Introduction to strategy in practice and strategic thinking
- Articulating the strategic question
- Sense making and strategic insight
- Insight-driven strategic analysis
- Appendices putting strategy to practice
- Appendix A: probing the strategic boundaries of the firm?s unique competing space
- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
- Index.