Designing B2B brands lessons from Deloitte and 182,000 brand managers /

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Bibliografski detalji
Glavni autor:	Martinez Onaindia, Carlos
Autor kompanije:	ebrary, Inc
Daljnji autori:	Resnick, Brian, 1974-
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Hoboken, N.J. : Wiley, c2013.
Teme:	Branding (Marketing) > Management. Brand name products > Management. Corporate image. Logos (Symbols) > Design. Trademarks > Design. Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
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