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Designing B2B brands lessons from Deloitte and 182,000 brand managers /

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Bibliografiske detaljer
Hovedforfatter:	Martinez Onaindia, Carlos
Institution som forfatter:	ebrary, Inc
Andre forfattere:	Resnick, Brian, 1974-
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Hoboken, N.J. : Wiley, c2013.
Fag:	Branding (Marketing) > Management. Brand name products > Management. Corporate image. Logos (Symbols) > Design. Trademarks > Design. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Designing brand identity an essential guide for the whole branding team /
af: Wheeler, Alina
Udgivet: (2013)

Creating a brand identity : a guide for designers /
af: Slade-Brooking, Catharine
Udgivet: (2016)

Connective branding building brand equity in a demanding world /
af: Fisher-Buttinger, Claudia
Udgivet: (2008)

Brand zero : the complete branding guide for start-ups /
af: Tai, Jacky
Udgivet: (2014)

Brands and branding
Udgivet: (2003)

Perspectives on branding
af: Miletsky, Jason I.
Udgivet: (2009)

Defending the brand aggressive strategies for protecting your brand in the online arena /
af: Murray, Brian H., 1968-
Udgivet: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
af: Schaefer, Wolfgang, et al.
Udgivet: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Udgivet: (2012)

Brand anarchy managing corporate reputation /
af: Earl, Steve
Udgivet: (2012)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
af: J., Tatiana Soto
Udgivet: (2008)

What great brands do : the seven brand-building principles that separate the best from the rest /
af: Yohn, Denise Lee, 1967-
Udgivet: (2014)

Brand meaning management /
Udgivet: (2015)

Basics of branding : a practical guide for managers /
af: Gronlund, Jay
Udgivet: (2013)

The business of brands
af: Miller, Jon, 1971-
Udgivet: (2004)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
af: Salinas, Gabriela
Udgivet: (2009)

Retail marketing and branding a definitive guide to maximizing ROI /
af: Perrey, Jesko
Udgivet: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
af: Perrey, Jesko
Udgivet: (2011)

Design : logo : an exploration of marvelous marks, insightful essays and revealing reviews /
af: Howalt, Paul, et al.
Udgivet: (2014)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
af: Taylor, David, 1964-
Udgivet: (2004)

A master class in brand planning the timeless works of Stephen King /
af: King, Stephen, 1931-2006
Udgivet: (2007)

Brandscendence three essential elements of enduring brands /
af: Clark, Kevin A.
Udgivet: (2004)

The challenges facing brand managers today
Udgivet: (2012)

Brand new brand thinking brought to life by 11 experts who do /
Udgivet: (2002)

Integrated branding becoming brand-driven through companywide action /
af: LePla, F. Joseph, 1955-
Udgivet: (1999)

Encyclopaedia of brand equity management.
Udgivet: (2009)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2008)

European business and brand building
Udgivet: (2012)

Branded customer service the new competitive edge /
af: Barlow, Janelle, 1943-
Udgivet: (2006)

Brand Hollywood /
af: Grainage, Paul
Udgivet: (2008)

The brand gym a practical workout to gain and retain brand leadership /
af: Taylor, David, 1964-
Udgivet: (2010)

How to use advertising to build strong brands /
Udgivet: (1999)

Brand, identity and corporate reputation /
Udgivet: (2015)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
af: Gentner, Friedrich
Udgivet: (2012)

Brand imitation
af: Kaptan, S. S.
Udgivet: (2010)

Brand relevance making competitors irrelevant /
af: Aaker, David A.
Udgivet: (2011)

Brand identity essentials 100 principles for designing logos and building brands /
af: Budelmann, Kevin
Udgivet: (2010)

Branding and advertising
Udgivet: (2003)

Origination : the geographies of brands and branding /
af: Pike, Andy
Udgivet: (2015)

Brands laid bare using market research for evidence-based brand management /
af: Ford, Kevin
Udgivet: (2005)