Designing B2B brands lessons from Deloitte and 182,000 brand managers /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2013.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002063236.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 121026s2013 njuac s 001 0 eng d | ||
| 010 | |z 2012043879 | ||
| 020 | |z 9781118554432 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10667415 | ||
| 035 | |a (OCoLC)815044333 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .M37 2013eb |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 100 | 1 | |a Martinez Onaindia, Carlos. | |
| 245 | 1 | 0 | |a Designing B2B brands |h [electronic resource] : |b lessons from Deloitte and 182,000 brand managers / |c Carlos Martinez Onaindia & Brian Resnick. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c c2013. | ||
| 300 | |a xiii, 209 p. : |b col. ill., col. ports. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Logos (Symbols) |x Design. | |
| 650 | 0 | |a Trademarks |x Design. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Resnick, Brian, |d 1974- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10667415 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 154263 |d 154263 | ||