APA (7th ed.) Citation

Martinez Onaindia, C., & Resnick, B. (2013). Designing B2B brands: Lessons from Deloitte and 182,000 brand managers. Wiley.

Chicago Style (17th ed.) Citation

Martinez Onaindia, Carlos, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 182,000 Brand Managers. Hoboken, N.J.: Wiley, 2013.

MLA (9th ed.) Citation

Martinez Onaindia, Carlos, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 182,000 Brand Managers. Wiley, 2013.