Martinez Onaindia, C., & Resnick, B. (2013). Designing B2B brands: Lessons from Deloitte and 182,000 brand managers. Wiley.
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Chicago Style (17th ed.) Citation
Martinez Onaindia, Carlos, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 182,000 Brand Managers. Hoboken, N.J.: Wiley, 2013.
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MLA (9th ed.) Citation
Martinez Onaindia, Carlos, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 182,000 Brand Managers. Wiley, 2013.
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Warning: These citations may not always be 100% accurate.