Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /

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Bibliografski detalji
Glavni autor: Jensen, Marlene
Autor kompanije: ebrary, Inc
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Hoboken, N.J. : John Wiley & Sons, c2013.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
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  • pt. 1. How to set prices for maximum profits
  • pt. 2. How the market will value your new product
  • pt. 3. Your cost analysis
  • pt. 4. Fine-tuning your price
  • pt. 5. Testing your prices
  • pt. 6. Pricing in special situations.