Greener marketing a global perspective on greening marketing practice /
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| Korporativna značnica: | |
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| Drugi avtorji: | , |
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Sheffield :
Greenleaf Pub.,
1999.
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| Izdaja: | 2nd ed. |
| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Kazalo:
- section 1. Strategic developments
- section 2. Greening the 'Marketing Mix'
- section 3. Case studies.