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Marketing to moviegoers a handbook of strategies and tactics /

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Bibliographic Details
Main Author:	Marich, Robert
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Carbondale : Southern Illinois University Press, c2013.
Edition:	3rd ed.
Subjects:	Motion pictures > Marketing. Motion pictures > Distribution. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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