Marich, R. (2013). Marketing to moviegoers: A handbook of strategies and tactics (3rd ed.). Southern Illinois University Press.
Citace podle Chicago (17th ed.)Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics. 3rd ed. Carbondale: Southern Illinois University Press, 2013.
Citace podle MLA (9th ed.)Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics. 3rd ed. Southern Illinois University Press, 2013.
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