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Freud on Madison Avenue motivation research and subliminal advertising in America /

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Détails bibliographiques
Auteur principal: Samuel, Lawrence R.
Collectivité auteur: ebrary, Inc
Format: Électronique eBook
Langue:anglais
Publié: Philadelphia : University of Pennsylvania Press, c2010.
Sujets:
Motivation research (Marketing) > United States > History.
Subliminal advertising > United States > History.
Advertising > United States > Psychological aspects > History.
Consumer behavior > United States > History.
Electronic books.
Accès en ligne:An electronic book accessible through the World Wide Web; click to view
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Table des matières:
  • The psychology of everyday living
  • The sophisticated sell
  • The secret pitch
  • The fertile moment
  • The psychology of the world of objects.

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