Perrey, J., & Spillecke, D. (2013). Retail marketing and branding: A definitive guide to maximizing ROI (2nd ed.). Wiley.
Chicago Style (17th ed.) ZitazioaPerrey, Jesko, eta Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Chichester, West Sussex: Wiley, 2013.
MLA (9th ed.) ZitazioaPerrey, Jesko, eta Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Wiley, 2013.
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