Anticipate know what your customers want before they do /
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| Hlavní autor: | |
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| Korporativní autor: | |
| Další autoři: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Hoboken, N.J. :
John Wiley & Sons,
2013.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
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Obsah:
- Strategy: creating and destroying customer value
- Doing the right things for the wrong reasons
- Not all customers are good customers
- When customers speak who hears them?
- Input is vital but involvement multiplies the value
- It takes two
- Customer focus is a process, not an event
- Culture, the soft stuff is the hard stuff
- Managing change, performance & talent
- Leveraging your culture and value chain.