Anticipate know what your customers want before they do /

Anticipate know what your customers want before they do /

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Bibliographic Details
Main Author: Thomas, Bill, 1955-
Corporate Author: ebrary, Inc
Other Authors: Tobe, Jeff
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, 2013.
Subjects:
Customer relations.
Strategic planning.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Strategy: creating and destroying customer value
  • Doing the right things for the wrong reasons
  • Not all customers are good customers
  • When customers speak who hears them?
  • Input is vital but involvement multiplies the value
  • It takes two
  • Customer focus is a process, not an event
  • Culture, the soft stuff is the hard stuff
  • Managing change, performance & talent
  • Leveraging your culture and value chain.

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