Lavinsky, D. (2012). Start at the end: How companies can grow bigger and faster by reversing their business plan. John Wiley & Sons.
Citace podle Chicago (17th ed.)Lavinsky, Dave. Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan. Hoboken, N.J.: John Wiley & Sons, 2012.
Citace podle MLA (9th ed.)Lavinsky, Dave. Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan. John Wiley & Sons, 2012.
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