Measuring the networked nonprofit using data to change the world /

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...

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書目詳細資料
主要作者: Kanter, Beth, 1957-
企業作者: ebrary, Inc
其他作者: Delahaye Paine, Katie, 1952-, Paarlberg, William T.
格式: 電子 電子書
語言:英语
出版: San Francisco : Jossey-Bass, a Wiley imprint, 2012.
版:1st ed.
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在線閱讀:An electronic book accessible through the World Wide Web; click to view
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書本目錄:
  • pt. 1. Introduction of concepts
  • pt. 2. Basic measurement principles, how-tos, and best practices
  • pt. 3. Advanced measurement concepts.