Innovation strategies in new product development balancing technological, marketing and complementary competencies of a firm /

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Bibliographic Details
Main Author: Rajkovič, Tanja
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Frankfurt am Main ; New York : Peter Lang, c2011.
Series:Europäische Hochschulschriften. Volks- und Betriebswirtschaft ; Bd. 3390.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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