Consumer satisfaction advancements in theory, modeling, and empirical findings /
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| 主要作者: | |
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| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Bern, Switzerland ; New York :
Peter Lang,
c2011.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- Introduction
- The construct of consumer satisfaction
- An application of the knowledge-hope model of consumer satisfaction
- Methodology
- Research implications and operational strategies to increase consumer satisfaction.