Consumer satisfaction advancements in theory, modeling, and empirical findings /
Salvato in:
| Autore principale: | |
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| Ente Autore: | |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Bern, Switzerland ; New York :
Peter Lang,
c2011.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- Introduction
- The construct of consumer satisfaction
- An application of the knowledge-hope model of consumer satisfaction
- Methodology
- Research implications and operational strategies to increase consumer satisfaction.