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Marketing calculator measuring and managing return on marketing investment /

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Bibliographic Details
Main Author:	Powell, Guy R.
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Subjects:	Marketing > Management. Marketing > Cost effectiveness. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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