APA (7th ed.) Citation

Powell, G. R. (2008). Marketing calculator: Measuring and managing return on marketing investment. John Wiley & Sons (Asia).

Chicago Style (17th ed.) Citation

Powell, Guy R. Marketing Calculator: Measuring and Managing Return on Marketing Investment. Singapore ; Hoboken, NJ: John Wiley & Sons (Asia), 2008.

MLA (9th ed.) Citation

Powell, Guy R. Marketing Calculator: Measuring and Managing Return on Marketing Investment. John Wiley & Sons (Asia), 2008.