World class communication how great CEOs win with the public, shareholders, employees, and the media /

Spremljeno u:
Bibliografski detalji
Glavni autor: Scudder, Virgil, 1950-
Autor kompanije: ebrary, Inc
Daljnji autori: Scudder, Ken
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Hoboken, N.J. : Wilely, c2012.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
Sadržaj:
  • pt. 1. The essentials of successful communication
  • pt. 2. Vital constituencies
  • pt. 3. The media factor
  • pt. 4. Public appearances
  • pt. 5. The world outside
  • pt. 6. It's crunch time.