World class communication how great CEOs win with the public, shareholders, employees, and the media /

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Bibliografiske detaljer
Hovedforfatter: Scudder, Virgil, 1950-
Institution som forfatter: ebrary, Inc
Andre forfattere: Scudder, Ken
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Hoboken, N.J. : Wilely, c2012.
Fag:
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Indholdsfortegnelse:
  • pt. 1. The essentials of successful communication
  • pt. 2. Vital constituencies
  • pt. 3. The media factor
  • pt. 4. Public appearances
  • pt. 5. The world outside
  • pt. 6. It's crunch time.