The Arab world unbound tapping into the power of 350 million consumers /

"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the...

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Bibliographic Details
Main Author: Mahajan, Vijay, 1948-
Corporate Author: ebrary, Inc
Other Authors: Zehr, Dan
Format: Electronic eBook
Language:English
Published: San Francisco : Jossey-Bass, c2012.
Edition:1st ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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