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BRICS and beyond executive lessons on emerging markets /

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書目詳細資料
主要作者:	Jones, Stephanie, 1957-
企業作者:	ebrary, Inc
格式:	電子電子書
語言:	英语
出版:	Chichester [England] : Wiley, 2012.
主題:	International business enterprises > Developing countries. Social responsibility of business > Developing countries. Diversity in the workplace > Developing countries. Industrial management > Developing countries. BRIC countries > Foreign economic relations. Electronic books.
在線閱讀:	An electronic book accessible through the World Wide Web; click to view
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

書本目錄:

Preface / by Prof Dr. Wim Naude
About the author
Introduction
Doing business in emerging markets : risks, opportunities and practice
First section: risks
Country risk
Politics and business in emerging markets
Corporate social responsibility
Ethics, transparency, and governance in emerging markets
Business culture
Cross-cultural management and people in emerging markets
Second section: opportunities
Marketing
Implementing marketing ideas into and from emerging markets
Entrepreneurship and innovation
Technology, innovation, and new business ventures in emerging markets
Third section: practice
Strategy and operations
Changing business strategies and operations in emerging markets
Strategic alliances
Western business and emerging market business : working together
Lessons for global business
What we can learn from the brics and beyond
Reading list
Glossary
Index.