Good works marketing and corporate initiatives that build a better world- and the bottom line /
"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...
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| Ente Autore: | |
| Altri autori: | , |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Hoboken, N.J. :
Wiley,
2012.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- pt. 1. Introduction
- pt. 2. Marketing driven initiatives : growing sales and engaging customers
- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives
- pt. 4. Offense and defense
- pt. 5. For nonprofits and public sector agencies only.